Sebastian Magnani Project “Underdogs” Contains Dogs Dressed Like Their Owners

By 8:57 AM

Created by Swiss photographer and graphic designer Sebastian Magnani, “Underdogs” began as a pet project in 2009. On his website, he describes the meaning behind the series:
So where does this striking resemblance between dog and owner come from? Does the “underdog” really rank himself lower, even visually? It is undisputed that the canines not only stir emotions and interest, but also our inner most needs. Dogs are considered loyal, selfless, trustworthy, life saving, fun and proud companions in a world where these values are gradually disappearing.
Do dogs really look like their owners? They do in this project by Swiss photographer Sebastian Magnani – he has spliced together portraits of the owners with their four-legged friends in a series called Underdogs.
“Switzerland, surrounded by mountains, Sebastian Magnani discovered photography whilst training as a media designer in 2006. After 5 years as a creative in an advertising agency, he decided 2011 to turn his passion into a profession. Since then he has been making a living as a photographer and visual artist, based in Zurich, Switzerland. Focused on portraits, editorials, advertising and several personal projects, like the Underdogs and Undercats, where got a lot of media attention and been published on many newspapers, magazines, websites and tv-shows around the globe.”







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